You hear about it all the time. Everyone has a Facebook page, right? Don’t you? Most company heads do know something about the topic and know they should be doing it. But why exactly?
For an area that seems so confusing and complicated to many, the reasoning behind it is as basic as bread and butter – Connecting with your customers on a personal level. Why? What happened to the days of just putting together a brochure with all your company’s products and services? What’s wrong with just having a Web site with all of your product and service offerings listed?
Both of those selling tools are still necessary and viable today, but it isn’t enough. Customers want the “personal touch.” The days of small towns with small merchants who know all its customers by name are all but over; however, businesses are reaching out to its customers through new media.
They want to ask questions; they want to interact with you. They want to feel as though they really matter to the businesses they deal with and trust.
You must get to know your customers and you have to care about them. If you are not genuine and sincere with your content, they will move on. Before you even start a blog, sign up on Twitter, or start a fan page on Facebook, know who your customer is and get real. You need to know how to talk to them, provide great content, and you must listen to what they have to say.
Good luck, be brave, and get started today!
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