Just Say No to Typos

    Are you wearing two, three or more hats at your place of employment? Are you a small business owner who is also functioning as the marketing manager, accountant and sales manager? If you are also the person responsible for writing ad, Web site and brochure copy, or any important business document, you are prone to making errors that may cost you. 

    In personal communications, typos are not such a big deal, maybe just a little embarrassing; however, in the business world it is crucial to communicate effectively and to put forth a good impression. Sending out a letter, proposal, or any document with a typo sends the message that you don’t quite have it together and undermines your professionalism. I hope the tips below will help your writing projects to be a big success and error free!    

  1. Proofread for both typos and inaccuracies – Research your word choice if you are unsure how it should be used and check your facts from the most reliable sources.
  2. Put the writing project aside and return to it later. You will usually have revisions.
  3. Do not rely on spell-check software! It will not catch all of your spelling errors such as using the wrong form of a word.
  4. Proofread everything with more than one pair of eyes, and I don’t mean wear glasses! If possible, have two other people review it for mistakes.
  5. When you have had the last person proofread your copy, you need to proofread it one more time!

    Does the above process sound tedious? Maybe, but it could save you from wasting money and time on an ineffective project, letter, Web site, advertisement, press release or brochure. Save yourself that smack on the forehead when you notice it after it’s too late – or worse, when your potential client points it out to you! I hope you find these tips helpful – Happy writing!

Visit my Web site at www.macwrites.com if you need assistance with a writing project. Thank you.


About Melissa Cleveland

I have been writing for public relations and advertising for over 12 years. I have worked as a marketing specialist, PR manager, media relations manager, field marketing rep. and most recently started my own business as a writer and marketing consultant.
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One Response to Just Say No to Typos

  1. Janet Axtell says:

    Great article, the guidelines you listed with be very helpful in the projects I plan on submitting to my clients.

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